Donorfy's product manager described switching CRM as "open-heart surgery on a conscious patient." 68% of charities in the 2025 CRM Survey found it hugely or somewhat disruptive. We built Alder so you never have to go through that.
Pro and Scale — contacts, donations, Gift Aid, communication history. Grow gets import tools and guides.
No forced switch, migrate at your pace
No gating, no modules, everything included
Month-to-month, leave anytime
| What you're used to | What Alder gives you |
|---|---|
| Fundraising CRM + separate email + scheduling + spreadsheets | One platform. One login. Everything in one place. |
| Feature gating | Every feature included at every tier |
| Per-module/per-user pricing | Simple pricing based on contacts |
| CRM that handles donations but not cases/volunteers/compliance | Fundraising AND case management AND volunteers AND compliance AND governance |
| "We'll get back to you with a quote" | Pricing on the website. No sales calls required. |
| Contacts | Alder (every feature) | Beacon | Donorfy | Access Charity CRM |
|---|---|---|---|---|
| 500 | Free | £36/mo | £39/mo | £83/user/mo |
| 5,000 | £149/mo (Pro) | £123/mo | ~£195/mo | £830/mo (10 users) |
| 100,000 | £349/mo (Scale) | Custom | ~£933/mo | Custom |
Note: All Alder tiers include every feature.
Our migration team handles the technical complexity. We support data from all major UK charity CRM platforms, plus CSV and Excel exports.
You export your data from your current CRM (we help you)
We map fields, validate data, resolve duplicates
You verify everything, then we import
That's exactly why parallel running exists. Import your data into Alder, run both systems for a month or two while your team learns Alder, then switch when you're confident. No forced timeline.
Most charities switch from 5–7 tools (CRM, email, scheduler, spreadsheets, files, comms, events) to one. Your team will actually spend less time learning—one intuitive interface instead of juggling multiple systems. And we provide onboarding support for all Pro and Scale customers.
Alder scales to 100,000+ contacts. You're not upgrading software; you're upgrading your plan. If you truly need something Alder doesn't have, we'll help you export and migrate cleanly—month-to-month means no lock-in.
All data is stored in UK data centres, encrypted both in transit and at rest, and compliant with GDPR, Charity Commission requirements, and safeguarding standards. We audit security annually. You own your data and can request a full export or deletion anytime.
Start free or talk to us about migration.