Everything your charity needs.
One platform.
Fundraising, case management, volunteers, events, compliance, and more — all in one place. Free to start. Built in the UK, for UK charities.
Stop juggling. Run your charity.
Most small charities are held together by a patchwork of disconnected tools — a spreadsheet here, Mailchimp there, Doodle for scheduling, a shared drive for policies, and maybe a basic CRM that only handles donations. Nothing talks to anything else. Things fall through the cracks.
Alder replaces all of it. One login. One dashboard. One place for every supporter, every case, every volunteer, every event, every policy. The only things you need alongside Alder are your accounting package and your payment platform.
Your charity deserves better than spreadsheets and duct tape
Most charity CRMs force you to choose between fundraising and service delivery. Alder CRM doesn't.
Data lives everywhere
Donor info in one system, volunteers in a spreadsheet, case notes in a shared drive. Most charities still re-key data between disconnected systems.
CRMs that cost too much
Enterprise CRMs can cost £10k+ a year. Even mid-range options charge over £100/month for basic features. 86% of UK charities have income under £500k — these prices don't add up.
Nobody helps you run your charity
CRMs track your donations. But what about safeguarding, DBS checks, policy reviews, and Charity Commission compliance? You're left with shared drives and hope.
Locked into legacy systems
Migration can cost thousands and take weeks of retraining. Vendors know this, so they stop innovating once they've got you.
Opaque pricing
"Contact us for a quote" means unpredictable costs. Feature gating means the tools you actually need are always on the next tier up.
Admin eating into impact
UK charities spend an estimated 15.8 million hours a year on grant monitoring reports alone — roughly £204m in staff time (Plinth, 2025). That's money not reaching beneficiaries.
All features. Every tier. No surprises.
No feature gating. No hidden costs. Every charity gets access to everything — the only difference is scale.
Save up to 30% by choosing annual
- ContactsUp to 500
- UsersUp to 3
- Emails & messages1,000 / month
- SupportEmail
- Gift AidGift Aid tracking
- AI & integrationsUse Claude & ChatGPT
- MigrationSelf-serve import
- ContactsUp to 1,000
- UsersUp to 10
- Emails & messages5,000 / month
- SupportPriority email
- Gift AidGift Aid tracking
- AI & integrationsUse Claude & ChatGPT
- MigrationFree data migration
- ContactsUp to 20,000
- UsersUp to 50
- Emails & messages10,000 / month
- SupportIn-app chat
- Gift AidGift Aid tracking
- AI & integrationsUse Claude & ChatGPT
- MigrationFree data migration
- ContactsUnlimited
- UsersUnlimited
- Emails & messages20,000 / month
- SupportAccount manager
- Gift AidGift Aid tracking
- AI & integrationsFull-featured API
- MigrationFree data migration
All features in all tiers. Fundraising, case management, volunteers, events, Gift Aid, reporting — everything. Always.
Emails, text messages, and other communications are passed on at cost price — no markup. Need more than your plan includes? You can buy additional capacity on any tier, any time.
We bill securely by Stripe (all major credit and debit cards) or direct debit. If you need, we're happy to accept payment by invoice — just contact us.
We don't agree with lock-in. All plans can be cancelled on one month's notice. We'll help you export your data at the end of your billing period. Read our billing policy.
Built differently, on purpose
Free tier that actually works
Not a trial. Not a demo. A genuinely useful free plan for micro-charities and those trying a CRM for the first time. 500 contacts, 3 users, every feature.
No feature gating
Every charity gets every feature. No paying extra for Gift Aid, case management, or event ticketing. The only difference between tiers is scale.
Built for UK charities
HMRC Gift Aid and GASDS built in. UK data residency. Charity Commission integration. Not a US product with a UK postcode bolted on.
One view of every supporter
Donations, volunteer hours, event attendance, case notes — all on one record. No more switching between systems to understand a relationship.
We'll migrate your data for free
Moving CRM shouldn't be a six-month project. We've built migration tools for the platforms UK charities actually use, and our team will handle the heavy lifting. Free migration is included with all paid plans.
Export your data
Download from your current CRM, or give us read-only access and we'll do it for you.
We map and clean
Our migration tools map your fields, deduplicate contacts, and flag anything that needs attention.
Review and go live
Check everything looks right in a staging environment, then switch over. Your data, your timeline.
On the free plan? You can import contacts yourself using our self-service CSV and Excel upload tool.
Built by someone who's been in the room
Alder CRM is built by James Inman, founder of neurobetter — a UK charity supporting neurodivergent mental health. He's been a charity volunteer, trustee and consultant. He's spent years working at the intersection of technology, governance, and information security, with over a decade building child protection and case management systems for schools.
This isn't a product built by people guessing what charities need from the outside. It comes from direct experience of running a charity, sitting on a board, managing safeguarding responsibilities, wrestling with compliance, and knowing that the existing tools don't quite fit.
Wherever your charity is, Alder meets you there.
Stop juggling tools.
Fundraising, case management, volunteers, events, compliance, and reporting in one place. No more spreadsheets and disconnected systems.
See What Alder ReplacesNew charity? Start here.
Governance, safeguarding, data protection, board reporting — there’s a lot to get right. Alder guides you through it. Every feature, 500 contacts, 3 users. Free.
Start For FreeSwitch without the drama.
Frustrated with escalating costs or feature gating? Move to Alder on any paid plan with free data migration. Run both systems in parallel until you’re confident.
Learn About SwitchingBe one of our first 100.
Sign up for Alder’s free tier and get a governance, compliance, and safeguarding healthcheck with our founder. A genuine 45-minute review of your charity’s readiness – whether or not you use Alder.