1. Who we are
Alder CRM is a product of Otaina Limited, a company registered in England and Wales (company number 15903181). We are a data controller under UK GDPR and the Data Protection Act 2018.
For privacy enquiries, contact us at hello@aldercrm.com
2. What information we collect
When you register your interest in Alder CRM via our landing page contact form, we collect:
- Your name
- Email address
- Charity name
- Your role
- Your current CRM (if any)
- A free-text message or question
We do not currently use analytics cookies or tracking pixels on this website. We only process the data you actively provide through the contact form.
3. How we use your information
We use your information to:
- Respond to your enquiry about Alder CRM
- Keep you updated about product launches and new features (only if you opt in)
- Improve our service based on feedback
- Comply with legal obligations
4. Lawful basis for processing
Under UK GDPR, we rely on legitimate interest to process your data when you submit the contact form. This means:
- We have a legitimate reason to respond to your enquiry
- Processing your information is fair and reasonable
- We do not process more data than necessary
If we ask for consent to send you marketing communications, we rely on your explicit consent. You can withdraw this at any time.
5. Who we share your information with
We do not share your information with third parties.
Your data is held securely by Otaina Limited and is only accessed by our team members who need it to respond to your enquiry. We do not sell, rent, or share your personal information.
6. How long we keep your information
We retain your information for:
- As long as needed to respond to your enquiry
- Up to 2 years after your last contact with us
- Until you request deletion
Once the retention period expires, or if you ask us to delete your data, we will securely destroy it.
7. Your rights under UK GDPR
You have the right to:
- Access: Ask for a copy of the personal data we hold about you
- Rectification: Request we correct inaccurate or incomplete data
- Erasure: Ask us to delete your data (right to be forgotten)
- Restriction: Request we limit how we use your data
- Portability: Ask for your data in a portable format
- Objection: Object to how we process your data
- Withdraw consent: If we rely on consent, you can withdraw it at any time
To exercise any of these rights, email hello@aldercrm.com with details of your request. We will respond within 30 days.
8. Security
We take data security seriously. We use industry-standard technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
However, no transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.
9. How to complain
If you believe we have breached your rights under UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
ICO Contact:
https://ico.org.uk
Phone: 0303 123 1113 (local rate) or 01625 545 745
Email: casework@ico.org.uk
We encourage you to contact us first at hello@aldercrm.com so we can try to resolve the issue.
10. Changes to this policy
We may update this privacy policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. Your continued use of our service after changes have been made constitutes your acceptance of the updated policy.
Contact us
If you have questions about this privacy policy or how we handle your data, please get in touch:
Otaina Limited (trading as Alder CRM)
Email: hello@aldercrm.com
Registered office: Ground Floor, Kings House, 101-135 Kings Road, Brentwood, Essex, CM14 4DR
Company registration: England and Wales, No. 15903181